Lifestyle·under 100K visits a month·23 peers·running Raptive
Traffic9K
CategoryLifestyle
Bandunder 100K
Peers compared23
Too few sites in this category at exactly this size, so the peer group was widened to under 100K visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares5median 9
Demand partnershow many SSPs get a bid request9median 0
Ads.txt entriessellers the site authorizes71median 144
Domain Ratingbacklink authority, for context21median 23
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 43%
Price floorsyours: nopeers 35%
Header biddingyours: nopeers 39%
Interstitialyours: yespeers 17%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 35%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site