Business Services·10K to 10M visits a month·30 peers·running Ezoic
Traffic106K
CategoryBusiness Services
Band10K to 10M
Peers compared30
Too few sites in this category at exactly this size, so the peer group was widened to 10K to 10M visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 1
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes126median 161 · under
Domain Ratingbacklink authority, for context36median 43
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 10%
Price floorsyours: nopeers 10%
Header biddingyours: nopeers 17%
Interstitialyours: nopeers 3%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 10%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 126 sellers against a peer median of 161. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site