News & Media·1M to 10M visits a month·636 peers·running Google Ad Manager
Traffic3.1M
CategoryNews & Media
Band1M to 10M
Peers compared636
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares12median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes321median 862 · under
Domain Ratingbacklink authority, for context64median 72
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 8%
Price floorsyours: nopeers 4%
Header biddingyours: yespeers 14%
Interstitialyours: nopeers 3%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 1%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 321 sellers against a peer median of 862. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site