Food & Recipes·10K to 100K visits a month·135 peers·running SHE Media
Traffic15K
CategoryFood & Recipes
Band10K to 100K
Peers compared135
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 14 · under
Demand partnershow many SSPs get a bid request1median 10 · under
Ads.txt entriessellers the site authorizes345median 144 · over
Domain Ratingbacklink authority, for context11median 34 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 77%
Price floorsyours: nopeers 44%
Header biddingyours: yespeers 50%
Interstitialyours: nopeers 36%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 44%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYou declare 2 ad placements. Three quarters of your peers declare 7.5 or more, and the middle of the pack sits at 14.
behindYour config calls 1 demand partners. The peer median is 10, so most sites like yours are running a wider auction.
behindLazy loading is not declared in your config, and 77% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site