E-Commerce·10K to 100K visits a month·59 peers·running Google Ad Manager
Traffic100K
CategoryE-Commerce
Band10K to 100K
Peers compared59
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares1median 2
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes1,509median 144 · over
Domain Ratingbacklink authority, for context4median 30 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 37%
Price floorsyours: nopeers 25%
Header biddingyours: nopeers 29%
Interstitialyours: nopeers 14%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 25%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site