Food & Grocery·100K to 1M visits a month·27 peers·running Publift
Traffic608K
CategoryFood & Grocery
Band100K to 1M
Peers compared27
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares0median 112 · under
Demand partnershow many SSPs get a bid request0median 10 · under
Ads.txt entriessellers the site authorizes691median 144 · over
Domain Ratingbacklink authority, for context75median 37 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 74%
Price floorsyours: nopeers 44%
Header biddingyours: nopeers 44%
Interstitialyours: nopeers 33%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 44%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYou declare 0 ad placements. Three quarters of your peers declare 17 or more, and the middle of the pack sits at 112.
behindYour config calls 0 demand partners. The peer median is 10, so most sites like yours are running a wider auction.
behindLazy loading is not declared in your config, and 74% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site