Food & Recipes·1M to 10M visits a month·148 peers·running Opti Digital
Traffic1M
CategoryFood & Recipes
Band1M to 10M
Peers compared148
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares1median 165 · under
Demand partnershow many SSPs get a bid request0median 10 · under
Ads.txt entriessellers the site authorizes223median 71 · over
Domain Ratingbacklink authority, for context41median 70 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 74%
Price floorsyours: nopeers 15%
Header biddingyours: yespeers 18%
Interstitialyours: nopeers 61%
Infinite scrollyours: nopeers 2%
Videoyours: nopeers 14%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYou declare 1 ad placements. Three quarters of your peers declare 18 or more, and the middle of the pack sits at 165.
behindYour config calls 0 demand partners. The peer median is 10, so most sites like yours are running a wider auction.
behindLazy loading is not declared in your config, and 74% of your peers declare it.
behindInterstitial is not declared in your config, and 61% of your peers declare it.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site