Technology·under 1M visits a month·29 peers·running Raptive
Traffic10K
CategoryTechnology
Bandunder 1M
Peers compared29
Too few sites in this category at exactly this size, so the peer group was widened to under 1M visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares8median 0 · over
Demand partnershow many SSPs get a bid request9median 0 · over
Ads.txt entriessellers the site authorizes71median 94 · under
Domain Ratingbacklink authority, for context30median 36
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 17%
Price floorsyours: nopeers 10%
Header biddingyours: nopeers 14%
Interstitialyours: yespeers 14%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 10%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 94. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site