Law And Government·10K to 100K visits a month·70 peers·running Google AdSense
Traffic21K
CategoryLaw And Government
Band10K to 100K
Peers compared70
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares1median 0
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes2median 123 · under
Domain Ratingbacklink authority, for context46median 33
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 7%
Price floorsyours: nopeers 3%
Header biddingyours: nopeers 6%
Interstitialyours: nopeers 4%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 3%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 2 sellers against a peer median of 123. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site