Sports·1M to 10M visits a month·104 peers·running Google Ad Manager
Traffic7.6M
CategorySports
Band1M to 10M
Peers compared104
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares3median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes189median 660 · under
Domain Ratingbacklink authority, for context80median 45 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 4%
Price floorsyours: nopeers 8%
Header biddingyours: nopeers 14%
Interstitialyours: nopeers 1%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 1%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 189 sellers against a peer median of 660. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site