Sports·10K to 10M visits a month·15 peers·running Google AdSense
Traffic124K
CategorySports
Band10K to 10M
Peers compared15
Too few sites in this category at exactly this size, so the peer group was widened to 10K to 10M visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares2median 0 · over
Demand partnershow many SSPs get a bid request0median 0
Ads.txt entriessellers the site authorizes1median 86 · under
Domain Ratingbacklink authority, for context17median 47 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 20%
Price floorsyours: nopeers 0%
Header biddingyours: nopeers 0%
Interstitialyours: nopeers 20%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 0%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 1 sellers against a peer median of 86. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site