News & Media·10K to 100K visits a month·733 peers·running Google Ad Manager
Traffic10K
CategoryNews & Media
Band10K to 100K
Peers compared733
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares18median 0 · over
Demand partnershow many SSPs get a bid request9median 0 · over
Ads.txt entriessellers the site authorizes2,596median 163 · over
Domain Ratingbacklink authority, for context17median 43 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 7%
Price floorsyours: nopeers 3%
Header biddingyours: yespeers 11%
Interstitialyours: nopeers 4%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 3%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site