Home Improvement·10K to 100K visits a month·252 peers·running Raptive
Traffic11K
CategoryHome Improvement
Band10K to 100K
Peers compared252
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares8median 13
Demand partnershow many SSPs get a bid request7median 9
Ads.txt entriessellers the site authorizes71median 138
Domain Ratingbacklink authority, for context42median 39
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 67%
Price floorsyours: nopeers 34%
Header biddingyours: nopeers 36%
Interstitialyours: yespeers 38%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 34%
03
What to look at
Nothing stands out. Every figure we can read sits inside the middle half of your peers, and you declare the setup features most of them declare.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site