News & Media·100K to 1M visits a month·895 peers·running Refinery89
Traffic468K
CategoryNews & Media
Band100K to 1M
Peers compared895
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares24median 0 · over
Demand partnershow many SSPs get a bid request1median 0 · over
Ads.txt entriessellers the site authorizes0median 536 · under
Domain Ratingbacklink authority, for context50median 57
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 8%
Price floorsyours: yespeers 3%
Header biddingyours: yespeers 12%
Interstitialyours: nopeers 4%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 1%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindWe found no active ads.txt entries. Peers in your band authorize a median of 536 sellers, and buyers use that file to decide whether your inventory is legitimate.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site