Sports·10K to 100K visits a month·168 peers·running Venatus
Traffic57K
CategorySports
Band10K to 100K
Peers compared168
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares13median 0 · over
Demand partnershow many SSPs get a bid request10median 0 · over
Ads.txt entriessellers the site authorizes23median 144 · under
Domain Ratingbacklink authority, for context10median 34 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: nopeers 21%
Price floorsyours: nopeers 13%
Header biddingyours: yespeers 15%
Interstitialyours: nopeers 11%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 12%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 23 sellers against a peer median of 144. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site