Gaming·1M to 10M visits a month·354 peers·running Raptive
Traffic1.4M
CategoryGaming
Band1M to 10M
Peers compared354
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares40median 0 · over
Demand partnershow many SSPs get a bid request8median 0 · over
Ads.txt entriessellers the site authorizes71median 177 · under
Domain Ratingbacklink authority, for context35median 55 · under
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 7%
Price floorsyours: nopeers 9%
Header biddingyours: nopeers 28%
Interstitialyours: yespeers 4%
Infinite scrollyours: nopeers 1%
Videoyours: nopeers 4%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 177. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site