Travel·10K to 10M visits a month·15 peers·running Raptive
Traffic123K
CategoryTravel
Band10K to 10M
Peers compared15
Too few sites in this category at exactly this size, so the peer group was widened to 10K to 10M visits a month.
01
Where you sit
The gray band is the middle half of your peers. The hairline is the median, the light marker is you.
Ad placementshow many slots the config declares45median 0 · over
Demand partnershow many SSPs get a bid request9median 0 · over
Ads.txt entriessellers the site authorizes71median 255 · under
Domain Ratingbacklink authority, for context61median 46 · over
02
Setup features
Read from the config file your ad platform serves, and from your peers'.
Lazy loadingyours: yespeers 7%
Price floorsyours: nopeers 20%
Header biddingyours: nopeers 27%
Interstitialyours: yespeers 0%
Infinite scrollyours: nopeers 0%
Videoyours: nopeers 7%
03
What to look at
Each line is a measured gap. None of it is an opinion about what you should earn.
behindYour ads.txt authorizes 71 sellers against a peer median of 255. A short file can leave demand unable to bid.
Revenue is left out on purpose. Our estimate models RPM from traffic geography and category and does not know which network you run, so it cannot support a comparison against peers. Compare another site